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Aloha Antonia

a maui based clothing brand

Hawaii is the embodiment of a joyful, carefree and comfy state of being. Life here is about leaning into the slow life, being intentional and being still, while bringing a sense of brightness and playfulness to those who fall in love with the magic here. By melding my love for the islands, and my love for all things comfy, I created ‘Aloha Antonia’ - a collection of comfy clothing crafted for you to be able to take the magic of the islands wherever you go. 

Aloha Antonia Moodboard
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free
comfy
bright
tipsy
bold
Aloha Antonia Brand Book
design notes

We brought Aloha Antonia to life by leveraging a retro hippie typeface with a slight wave as a nod to not only the oceans of Maui, but the flowy state of being that the islands embody. With the bright and bold color story, we allow for a breadth of merchandise & apparel drops to be completely customizable and organic in creative direction.

Aloha Antonia Tag Creative
Aloha Antonia Packaging Creative
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